He is unique. He is full of energy. You can’t help it but gotta like him: José Andrés!
The first time I’ve seen our video about the making of Jamon Iberico, or his PBS series “Made in Spain“, I thought that this guy is over the top. But his being “over the top” is what creates the excitement and really transports the liveliness of Spain’s culture and passion for culinary treasures.
The story of José Andrés is in the same time the story how Foods from Spain became popular. See this interesting article of the Wall Street Journal: The Rise of José Andrés – Inside the empire of ‘the face of Spanish food in America’
This article also shows that the discovery of Spain’s culinary treasures in the US started very late. Spain does not appear until the middle of this decade on the radar of the mainstream media. Even a deep research on how the US went gourmet like David Kamp’s “United States of Arugula” (published in 2006) completely ignores the Spanish cuisine – the traditional and as well as the new.