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Archive for July, 2010

Something is cooking in Houston Tapas places!!


Last weekend we had the chance to share a new event of the Castila y Leon Campaign with our partners of 1252 Tapas. This restaurant is located in Woodlands and it has achieved a great success since its doors were opened less than a year ago. As Spaniards we feel at home in 1252: their design is reminiscent of the best tapas places in the modern neighborhoods of Barcelona, with a menu based on quality ingredients, combining traditional recipes from Spain with the latest innovations in food gastronomy, a close treatment and professional service. All this is managed by two entrepreneurs (Chef Jose in the kitchen and Antonio Jose in management) and a young team of great servers.

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The event was a success! We left Woodlands, at the edge of dawn with  laughter still in the restaurant’s terrace sounding throughout the streets.

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This Thursday, the next event of the campaign: Adelino’s in Lafayette, Indiana!

Will You join?
What is your favorite Tapas place?

Ignacio Arevalo
Solex Business Development Manager
Member of a team focused on our customers,
Member of a team specialist on our products
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I am convinced that the followers of this blog and Spanish gastronomy lovers, already know the Ortiz  products (anchovies, Bonito del Norte, tuna belly, boquerones …), but for those who have not yet had the chance to know them, we have great news for you! ! A new flavor from Spain is waiting for you! Do you want to know the real taste of the sea??

The Ortiz family has over 100 years using artisan techniques for preserving magnificent Cantabrian Seafood and putting it into shops and restaurants on five different continents. 100 years of presence in the market and five generations of the Ortiz family in the business, are proof that this is a great quality product and the company behind it has done very well.

As the word “Quality” can sometimes be very subjective or uncertain, we would like to tell why in Solex we love these products:

1. A delicious raw material: Bonito del Norte Tuna is the variety of tuna most valued in markets because of its taste and nutritional properties. Anchovies are a very common species in different seas, but they approach the Spanish coast at the perfect time of maturation.

2. Delicate production techniques: examples – each Anchovy is selected one by one to be treated with salt (Brown anchovy) or marinated in vinegar (White anchovy). The loins of Bonito del Norte tuna are removed, maintaining the structure of the fish, adding only extra virgin olive oil. Each anchovy is cleaned and filleted by hand …

3. Environmentally friendly: each piece is fished one by one with the traditional techniques of fish line hook, so the suffering of the fish is diminished, and it doesn’t  affect other fish species. This is performed after the birth of their off spring, ensuring continuity of the species.

4. For its healthy properties: both the tuna, anchovies, and olive oil are basic ingredients of the Mediterranean diet, known worldwide for its fish fat, omega-3 acids and antioxidants.

5. A food with a personality taste that can be adapted to other cuisines: these are ingredients of a very pronounced flavor, unique and characteristic. Thus, it can be used as a unique ingredient in any dish in any worldwide cuisine, respecting the flavors of each gastronomy.

6. Innovative company: a business and a family of products that looks to suit customer needs (complete portfolio of seafood, different formats according to the distribution channel …) and constantly evolving new products (tuna in ecological olive oil, mackerel roe, pre cooked plates …)

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We are proud to continue offering you ‘quality’ products and we’d love to listen to your opinions …

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What is your view/perspective of the Bonito del Norte tuna a an ingredient to your kitchen?
How do you see the difference in maturity between the Brown and White anchovy?
Do you want to share with us some experiences about the northern Spain and the Cantabrian Sea?

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Ray Carbonell
Solex Finance Manager
Member of a team focused on our customers,
Member of a team specialist on our products

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The first weekend of June, we had the opportunity to have another event from the Solex “Castilla y León 2010 Campaign”. This time we crossed from the northern United States to the southern United States, to Naples, Florida, to meet our partners IM Tapas.  IM Tapas is a great place where you can taste a variety of cold and hot tapas, paella and Fideua.  This restaurant is a perfect example of the high quality of Spanish cuisine, its chefs, and at the same time we received exquisite treatment (amazing! they introduced, one by one, the menu to their customers).

For this great occasion, Chef Isabel made an exclusive menu for her customers, with the products from the Castilla y León cuisine. Thus, the renowned chef allowed us to taste dishes such as:

  • Amuse Bouche Skewers of Jamon Iberico de Bellota, Potato omelette, Stuffed squash blossom & lomo.
  • Frisee & arugula salad on Monte Enebro cheese, with pomegranate reduction & Leon chorizo “fries”.
  • And Lamb lollipop with Covadonga sauce.

Another great opportunity to be close to our customers, learn from them and meet with their customers. Another great source of energy to improve every day …

Rocio Garcia
Solex Sales Manager
Member of a team focused on our customers,
Member of a team specialist on our products

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